Have you ever tried to set up a Google Ads account or campaign but found the process fell into the ‘too hard’ basket? Search engine marketing (SEM) and being found on Google are important elements of any small business marketing plan. To make it easier for you to get set up with Google Ads, we have created a series of instructional videos to help...
When it comes to social media, it’s negative comments and reviews that cause the greatest concern to small and medium business owners according to the 2020 Yellow Social Media Report. Negative reviews can have a significant impact on your business, not to mention the frustration and anxiety they can cause. Fortunately, like complaints made in...
Fiona Taylor is a health and wellness coach, running her business Choose Healthy while managing the demands of a separate day job. Fiona offers online food workshops, challenges, webinars and in-person workshops and presentations on food, energy and self-care. With 27 years of experience in the health and fitness industry, Fiona is well-placed to...
Trying to promote your product or service to everyone can be costly and can miss the mark. Knowing who your ideal customer is (based on certain characteristics) will help to focus your marketing efforts on those who are willing to pay for your product or service. It will also help you to work out if there are enough of your ideal customers to make...
Find out more about what a capability statement is, how it could help your business, and how to access our free template and information guide.
Making the most of local events is a great way for you to boost sales and market your small business. While running your own event takes a fair amount of time, effort and creativity, attaching your marketing to a local event can make your life a great deal easier. Local events such as street fairs, festivals, outdoor concerts, and sporting can...
Many business owners can relate to this scenario; you’ve hired a professional to do Search Engine Optimisation (SEO) on your website, you’ve paid them and they’ve been working at it for months, but you haven’t seen any significant results. So what’s gone wrong? More often than not, the issue lies in a disconnect between the search intent of a...
Running a business brings with it a number of risks and rewards. We asked members of our Facebook group, I’m a small business owner in Western Australia, what the best and worst things are about running their business. Here is some of their collective wisdom… It gives you a sense of purpose One of the overwhelming positives of running a small...
Living in the Kimberley region gives photographer Landi Bradshaw access to some of the world’s most incredible landscapes. But when it comes to running her own business, sometimes she needs additional help navigating the business landscape. One of the challenges facing regional business owners can be when access to relevant small business advice...
Discover how to boost your voice as an industry authority and convert customers by publishing quality blogs.
If you run a business in the fitness industry, here are some of the key things to know about the new Fitness Code, which will be in effect from 1 July 2021.
Personal development is the ongoing process of assessing your values and goals, and developing skills and qualities to reach your potential. For small business owners, who often ‘are’ their business, ongoing personal development forms an important part of business success. However, without a formal personal development plan, developing your...