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How to get started with Google Ads

Have you ever tried to set up a Google Ads account or campaign but found the process fell into the ‘too hard’ basket?

Search engine marketing (SEM) and being found on Google are important elements of any small business marketing plan. To make it easier for you to get set up with Google Ads, we have created a series of instructional videos to help guide you through the setup of:

  • a Google Ads account
  • a Google Ads campaign
  • an ad group
  • split testing ads
  • conversion tracking to measure success

All the videos include screen captures from Google Ads, so you can go through the process of setting up your account and campaigns as you watch.

You can find the How to get started on Google Ads series of videos on our YouTube channel or by clicking the play button below.

Creating content for Google Ads

Once your account is set up, you’re ready to create all the campaign and ad content to help you start promoting your business. Read our How to Use Google Ads article for practical tips on how to:

  • set campaign goals
  • conduct keyword research
  • plan your campaign
  • set up your Google Ads campaign

Looking for more help with Google Ads and digital marketing overall?

Attend our practical digital skills and sales and marketing workshops to learn more about Google Ads, Search Engine Optimisation (SEO) and social media marketing.

For more do it yourself digital marketing tips, read:

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