Whether you’re just starting out in business, or you’ve been your own boss for years, the end of the financial year (EOFY) can be a busy time. To help you organise your financial records and find the paperwork you’ll need to pass onto your accountant, we’ve put together a handy EOFY checklist to help you. Download our free EOFY checklist Reporting...
Most people associate record keeping with tax time, but having a good record keeping system in place can also help you monitor the health of your business. Record keeping can give you a more accurate picture of your business to help you understand how you are doing and so you can spot any potential problems sooner rather than later. The types of...
A friend is not just a friend these days. Your business can have friends, followers, fans and other supporters in your local area and far beyond with so many social media apps available. There’s no doubt social media can be the perfect advertisement for your business, build your search engine optimisation (SEO) and help to attract new customers. It...
Many small businesses come up with great products and services, but struggle to find the right audience online. Knowing where your customers are spending time online is a key component in understanding how to market to them. Many small businesses come up with great products and services, but struggle to find the right audience online. You already...
Starting a business often begins with choosing a business name – and then getting a logo to match. With so many graphic design programs and apps available, creating a logo for your business is easy. However creating a logo that looks great and really reflects what you want your business to become can be a bit more of a challenge. Whether you decide...
If running a business makes you feel like there’s just not enough time to get everything done, you’re not alone. Whether you ‘are’ your business, or you manage a small team, it’s always challenging to find enough hours in every day, while maintaining a healthy work-life balance. Sometimes, the best you can do is more effectively manage the time you...
As we transition out of our week of lockdown here in WA, I’d like to take a moment to recognise and commend small businesses for the part they have played. Over the week our thoughts have been with many members of the community, including small businesses, who have been impacted by the devastating bushfire emergency in Perth’s east, as well as the...
There’s more to offering a discount than simply reducing your prices. Offering discounts is a popular promotion technique to help increase sales and attract new customers, particularly if business is slow or you’re just starting out. Before you start offering discounts across the board, some careful planning, and considering other ‘value add’...
Have you ever tried to set up a Google Ads account or campaign but found the process fell into the ‘too hard’ basket? Search engine marketing (SEM) and being found on Google are important elements of any small business marketing plan. To make it easier for you to get set up with Google Ads, we have created a series of instructional videos to help...
When it comes to social media, it’s negative comments and reviews that cause the greatest concern to small and medium business owners according to the 2020 Yellow Social Media Report. Negative reviews can have a significant impact on your business, not to mention the frustration and anxiety they can cause. Fortunately, like complaints made in...
Fiona Taylor is a health and wellness coach, running her business Choose Healthy while managing the demands of a separate day job. Fiona offers online food workshops, challenges, webinars and in-person workshops and presentations on food, energy and self-care. With 27 years of experience in the health and fitness industry, Fiona is well-placed to...
Trying to promote your product or service to everyone can be costly and can miss the mark. Knowing who your ideal customer is (based on certain characteristics) will help to focus your marketing efforts on those who are willing to pay for your product or service. It will also help you to work out if there are enough of your ideal customers to make...