Do you want to promote your business online but find it hard to know where to focus your attention? Being online provides your business with a number of benefits that shouldn’t be ignored. These range from making it easier for potential customers to find your business through to providing new sales channels to complement face-to-face sales. The...
Cheaper prices can certainly make your products and services attractive to some customers – but are they are a sustainable business strategy? We’ve spoken with a pricing expert to debunk some common pricing myths. If you’re like most small business owners, setting your prices can be difficult. While you want your products or services to appeal to...
Search engine optimisation (SEO) is an important part of any marketing strategy, but how do you know if you’re getting value for money when paying someone to do your SEO? It’s a common situation many small business owners find themselves in. You know that SEO plays an important part in making sure your website can be found by potential customers...
Find out what Western Australian business owners have said are the most important things they have learnt about running a business.
Self-employment is becoming an increasingly popular option in today’s tough job market, but have you considered the problems faced by those leaving prison when it comes to gaining employment? Finding a job is difficult for former inmates, and a lack of income and employment opportunities are major obstacles to re-assimilating back into society. To...
Feeling confident in your abilities is a strong starting point when you’re considering running your own business. Jarrod Whitbourne was able to manage demanding FIFO shifts as a boilermaker while completing an accounting degree - a juggling act that first gave him confidence in his business capabilities. With 10 years of industry experience and a...
Andrew Erkins first launched Digit to help small businesses in WA strengthen their financial management through bookkeeping and payroll support, and implement business apps and cashflow advisory. Eight years later, Andrew has grown the business into an award-winning enterprise, having won Bookkeeping Firm of the Year award at the 2021 Australian...
Have the recent (and significant) changes to Facebook and Snapchat left you wondering ‘what now’ for your 2018 digital marketing plan? Instead of focusing on the negatives, like how your Facebook business page has declined in reach, or how much you dislike the new Snapchat, use this opportunity to take stock of your online efforts, identify areas...
Keen to hone your skills on Facebook, Google, Canva and more? Make use of these free online learning resources. Making time to learn new skills is an important part of being a small business owner. While we have a wide range of low cost business skills workshops on offer at the SBDC, you can also take advantage of self-paced lessons on the...
It can be hard to stay on top of the rapidly changing developments in social media when you are running your business. We’ve put together this quick guide to one of the popular social platforms, TikTok, to help you out. Using social media can be a powerful way to build awareness of your business, connect with your customers and turn your online...
Julia ‘Jools’ Nesbitt is the Co-Director of Masonex Building, a family shop fitting business she runs with her husband Mick. The registered building business, offering retail shop fit-outs, de-fits and store maintenance, was busy and in demand before COVID affected their environment. “Before COVID came around, we always had plenty of work,” said...
Running a business is challenging, and while many business owners are focused on optimising sales, marketing and accounts, essential information technology (IT) requirements can be easily neglected. Here are five IT areas that are easy to do and can give your business a big boost. 1. Maximise your web presence When was the last time you gave your...