There’s more to offering a discount than simply reducing your prices. Offering discounts is a popular promotion technique to help increase sales and attract new customers, particularly if business is slow or you’re just starting out. Before you start offering discounts across the board, some careful planning, and considering other ‘value add’...
Determining who will build your website is a big decision. Ideally you need someone you can relate to, who has a good track record, and can work to your budget. To increase your chances of selecting the right supplier, we suggest following our recommendations on how to find the best contractors for your business as well as these three top tips. 1 -...
When it comes to social media, it’s negative comments and reviews that cause the greatest concern to small and medium business owners according to the 2020 Yellow Social Media Report. Negative reviews can have a significant impact on your business, not to mention the frustration and anxiety they can cause. Fortunately, like complaints made in...
In a world where customers are often driven online to find the cheapest option, it can be hard for bricks-and-mortar businesses to feel they have a fair chance to be competitive. Bricks-and-mortar business can be tough – but there are also some fantastic advantages that might not work for online businesses, particularly in light of recent pressures...
On a national and local front, there are strong signs of economic and business recovery as we head towards the end of a challenging year. Two publications released over the past month report very positive signs of recovery for our small business sector in WA. On a national level, the Small Business Counts report was released by the Australian Small...
Are you a small business owner feeling overwhelmed by social media? Me too! I got a degree in communications well before anybody had smartphones or Facebook friends, and the word “content” was mostly used to describe somebody who was pretty happy with their life. I’ve learned everything I know about digital marketing on-the-job over the course of...
The Australian Taxation Office (ATO) has recently announced changes to how your employees can calculate tax deductions if they work from home. Here’s your guide to the changes. Millions of Australians work from home for some or all of their working week. If your business is structured to have your employees working from home at some stage, they...
Many business owners can relate to this scenario; you’ve hired a professional to do Search Engine Optimisation (SEO) on your website, you’ve paid them and they’ve been working at it for months, but you haven’t seen any significant results. So what’s gone wrong? More often than not, the issue lies in a disconnect between the search intent of a...
The City of Busselton has taken a proactive approach to supporting and sustaining a vibrant local economy through a dedicated business development, events and marketing fund. Major events are known to generate significant economic activity, create jobs, drive visitation, stimulate infrastructure investment and boost local businesses. For this...
Did you know that bubble wrap was originally sold as a textured wallpaper? As history has shown us, it wasn’t a viable product for its intended customers. The success of online business ideas or other small business ideas will always depend on a range of factors. Some factors are out of your control, such as interest rates, tax brackets and the...
Regularly reviewing your business costs and raising your prices is good practice to stay profitable. Follow our three steps to see if it is time to review pricing for your business.
Supply chain management can be complicated. There will always be factors you can’t control including global events, economic conditions and industry challenges, which can impact your supply chain. To help support your business, it’s worth examining the risks involved along your supply chain and finding ways to streamline your processes. Steve...