This comprehensive, hands on workshop will provide you with the knowledge, skills, experience and a blueprint you can easily replicate to create highly targeted, successful digital marketing campaigns.

Understand the crucial role value plays in your marketing message and how to recognise, articulate and communicate the value your products and services offer in ways that demand your customers attention.

By the end of this workshop you will walk away with content, draft ads and sales copy that you can start to use.

Main topics covered

  • A step-by-step process you can use to create scroll stopping, attention grabbing ads.
  • Understand why digital marketing campaigns fail and how to avoid them.
  • Deep dive into understanding your target audience.
  • Uncover the value your products and services offer and how to articulate this value to resonate with your customers.
  • Learn to write irresistible sales copy.
  • Develop a marketing funnel that keeps generating customers.

Who it's for

This workshop is for new or existing business owners with a product or service ready to sell who are either planning an online marketing campaign or have tried previously with little success.

About the presenter

That Web Company empowers small businesses and startups to master the digital marketing realm, with a range of courses and workshops. They help business owners cut through confusing digital marketing jargon with a simple, step-by-step approach to creating successful digital marketing campaigns that provide a return on investment.

Sales and marketing



This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop 
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.