With so many social media marketing options to choose from, you might not have given much thought to email marketing for your business. If you’re new to the idea of email marketing, here’s why it’s worth considering – and how to make an impact in today’s digital landscape. Email marketing is a simple and cost-effective way to deliver content...
Artificial intelligence (AI) is changing the world. If you’re ready to embrace AI but you’re not sure how to get started, consider these five ways you might use AI in your business. Until recently, using AI may have involved simply asking your phone for directions, setting a reminder or changing a song on your playlist. But recently, you may have...
A feature of my role as the Small Business Commissioner is that I am often asked about emerging issues in the small business landscape, particularly as each new year commences. While I sometimes wish for a clearer crystal ball, the benefit of having a network of peers across business and all levels of government, as well as having access to our in...
If your business sells any kind of unpackaged, ready-to-eat foods, it’s important to keep your customers safe from food-borne illnesses. Here’s what you need to know about the new food safety management standard introduced in Australia – and what action you need to take. It’s not pleasant to imagine the consequences for your customers, business and...
In today’s competitive markets, you can’t afford to lose sales through poor customer service. Wow your customers with our tips on how to keep them happy.
The Small Business Friendly Approvals program, funded via a Streamline WA commitment to streamline regulatory processes in Western Australia, has seen the SBDC work with selected local governments to identify reforms that will improve the process of starting and operating a small business in each area. The City of Wanneroo, one of the first local...
We all want to avoid non-essential costs when starting a business. The good news is, there are some amazing free resources available to get you started on your business journey. Here are some of the best. 1 - Free Starting a Business workshop If you are new to business, our free Starting a Business workshop is the best place to start. You’ll cover...
While some businesses have their peak season over the Christmas and New Year period, other businesses experience a lull or schedule a shutdown. If December and January are usually quiet for your business, you can plan ahead to make the most of your downtime. At the end of a busy year, it’s important to take some time to relax and recharge when...