Kerry Ridley's business, My Little Bookshop, began as a mobile bookshop in May 2019. Kerry discovered our SBDC services as she was preparing to open her first 'bricks and mortar' bookstore on the Rockingham foreshore. At the SBDC, we're here to support all kinds of businesses at all stages of their journey. My Little Bookshop has grown from being a...
Are you a small business owner feeling overwhelmed by social media? Me too! I got a degree in communications well before anybody had smartphones or Facebook friends, and the word “content” was mostly used to describe somebody who was pretty happy with their life. I’ve learned everything I know about digital marketing on-the-job over the course of...
Launching, running and growing one business is an achievement that takes a considerable amount of time, enthusiasm and effort. In Pat McCarthy’s case, he has doubled down on his passions by launching two businesses – made possible by enlisting expert support along the way. Ask any of our small business advisers across WA and one of their favourite...
You may be entitled to compensation if your landlord is carrying out works that are causing disruption to your business. Some of the situations in which you can claim compensation are: if general works are being carried out by the landlord in your shopping centre or building the shopping centre or building are being redeveloped the disclosure...
“Like” it or loathe it, there’s no doubt influencer marketing has become a powerful marketing tool in recent years. But will it work for your business? Influencer marketing (also known as branded content) is a form of social media marketing which involves promoting a product or service through someone with a large social media following. If you’ve...
Having a clear refund and returns process can help you avoid being overwhelmed after the busy Christmas sales period. Here are some tips to help you get started.
This Valentine’s day, WA consumers can show small businesses some love, not only by shopping with them, but also by being kind. There have been some concerning reports in the media lately about members of the public who disagree with proof of vaccination requirements taking their frustrations out on small business owners and staff. Astonishingly...
While navigating the uncertainty of COVID was a challenge for many small businesses, for popular Geraldton restaurant Skeetas, the pandemic proved a boon for trade. Western Australia’s hard border is likely to have played a role in the regional business’s uplift. Tourism Western Australia’s most recent Intrastate Market Profile showed that...
Working towards #GenerationEquality is the theme of International Women’s Day, which is on 8 March 2020.
It can be a lonely road when you work from home. Here are our tips on how to beat the isolation for the benefit of your wellbeing and your business.
While it might seem like a lot to get your head around, running an effective Google Ads campaign could have significant benefits for your business. A successfully run Google Ads campaign has the potential to help increase your traffic and sales. Planning is an important first step in any Google Ads campaign. Before you jump in and start creating...
Do you want to promote your business online but find it hard to know where to focus your attention? Being online provides your business with a number of benefits that shouldn’t be ignored. These range from making it easier for potential customers to find your business through to providing new sales channels to complement face-to-face sales. The...