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Image of Christmas presents and a Santa hat with the caption 'Christmas sales and marketing tips'

Easy tips to attract last minute sales

Here are some quick and easy tips to attract last minute shoppers, and those keen to support local businesses, during the Christmas season.

  • Offer customers free gift-wrapping as added value.
  • Make it easier for busy shoppers by grouping items into price ranges such as ‘Gifts under $10’, or into categories eg ‘Gifts for the gardener’ or ‘Gifts for the handyman’.
  • Train your staff to be able to demonstrate or recommend products to interested buyers.
  • Update your website to include information and pricing on all major products.
  • Provide special services such as home delivery or product viewings for loyal and regular customers.
  • If applicable promote your products through in-store demonstrations or workshops.
  • Clearly display your policies on refunds and returns (checking that they are in line with Australian Consumer Law).
  • Encourage customers to return to your business in the new year by offering vouchers for discounts on future purchases rather than pre-Christmas discounts.

More information

For more hints and tips to help your business generate sales:

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