LinkedIn is a powerful way to promote and build your individual brand, profile your expertise and expand personal and industry connections. As the world’s largest professional online network with more than 630 million members and 30 million companies, LinkedIn provides a professional platform to network and collaborate, promote your business, and stay informed of current trends and industry developments.

Main topics covered

  • The importance of LinkedIn
  • How to engage effectively
  • Creating posts that strengthen your business brand
  • Creating a strong LinkedIn profile – customisation strategies
  • Using hashtags and tagging
  • Knowledge of LinkedIn’s algorithms – keep your post in your contacts’ feed for longer

Who it's for

This workshop is for people who are in business and want to more effectively use LinkedIn to achieve their business objectives.

About the presenter

ECU is ranked Australia's top public university for 'Business and Management' in quality of educational experience, teaching quality, skill development, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on, practical experiences it a great option to build your professional skills and knowledge.

Sales and marketing



This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop 
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.