Google Analytics is a powerful free tool to measure website traffic data, providing insights into your users. During this workshop you will learn how to harness the power of Google Analytics to make data driven decisions and optimise your online presence to grow your business.

For this workshop you will need to do the following:

  • Bring a laptop if you would like to follow along.
  • Sign up for Google Analytics or bring your login details to your current account (if relevant).

Main topics covered

  • Learn about Google Analytics tools and features.
  • Learn how to set up tracking codes to track website traffic.
  • Analyse and interpret key metrics to make informed decisions and gauge website effectiveness.
  • Identify high performing content and enhance the user experience by optimising your online presence.

Who it’s for

This workshop is ideal for established business owners that have a basic understanding of Google Analytics or would like to set up Google Analytics for their website to monitor traffic.

About the presenter

The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Sales and marketing



This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.