Search Engine Optimisation (SEO) serves as a powerful tool for small businesses to increase their online visibility and reach their target audience effectively. Learning to master keyword research will help you to identify the most relevant and high impact search terms, driving quality traffic to your website and increasing the likelihood of converting visitors into loyal customers.

In this workshop, you will discover on page SEO techniques to improve your search ranking and enhance user experience, delve into link building strategies and learn to acquire high quality backlinks that establish your authority in the industry.

For this workshop you will need to:

  • Bring your laptop.

Main topics covered

  • Keyword research for targeted website optimisation.
  • On page SEO techniques for higher rankings.
  • Link building strategies to boost domain authority.
  • Understanding SEO analytics to measure and improve performance.

Who it’s for

This workshop is suitable for business owners looking to expand their SEO knowledge and rank their local business on Google.

About the presenter

The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Sales and marketing



This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.