Marketing involves thinking of your business in terms of customer needs and satisfaction. While selling focuses on getting people to exchange their money for your products or services, marketing is the value you give them. 

Businesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional ‘noise’ (in both on and offline environments), so it’s essential that your message is the one that ‘cuts through’.  

The focus of this workshop is on offline (traditional) marketing. If you are interested in online marketing, we suggest attending one of our digital marketing workshops. 

Main topics covered

This workshop covers:

  • market research
  • identifying what makes your business unique
  • developing your brand
  • an overview of a range of marketing channels
  • setting your marketing goals and budget
  • keeping your loyal customers
  • monitoring your marketing activities

You’ll receive a practical workbook that will help you to clarify your marketing plans, and there will be an opportunity to ask questions.

Who it's for

This workshop is for people wanting to understand marketing basics. The focus is on what marketing actually is and how to write a marketing plan for your business. A range of offline (traditional) marketing channels are covered, with online marketing (including websites, email and social media) referred to only briefly. Our Digital Marketing Essentials workshop covers this in more depth.

While it’s not essential to attend our How to Write a Business Plan workshop first, it is useful to have considered the overall direction of your business, before creating your marketing plan.

About the presenter

Our foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area.

Sales and marketing
Foundation Workshop



This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.