With more than a billion active users, Instagram is a powerful marketing tool for your business, providing a unique space to create meaningful connections with your customers.

This workshop will equip you with the knowledge and skills required to navigate the intricacies of Instagram marketing effectively. Starting from the ground up, you will be guided through the process of setting up a compelling Instagram profile that represents your brand's identity and resonates with your target audience.

Content creation is at the heart of successful Instagram marketing. In this session, we will deep dive into how to curate visually appealing grids, use hashtags, understand metrics, write engaging captions and design stories to connect with your followers. You will also learn the importance of finding your brand voice to build authenticity and speak with your audience at a personal level.

This workshop will contain hands-on exercises, real-life case studies and practical tips and recommendations to help your business get found on Instagram.

For this workshop you will need to:

  • Bring a laptop or mobile phone with the Instagram desktop or mobile app installed.
  • Sign up for an Instagram account.

Main topics covered

  • Create an impactful Instagram profile that resonates with your target audience.
  • Develop a content strategy that captivates followers and fosters genuine engagement.
  • Understanding Instagram analytics to gain valuable insights and optimise your marketing approach.
  • Creative ways to leverage Instagram reels for engaging video content and explore topic ideas to implement effectively.
  • How to build authentic connections to create a loyal and supportive Instagram community.

Who it’s for

This workshop is ideal for business owners looking to build their brand on Instagram.

About the presenter

McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management. Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.

Sales and marketing



This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop 
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.