Develop your Marketing Strategy

Overview

A strong marketing strategy can help you drive growth and success in your business. In this workshop, you will learn the essential steps and key considerations to develop a tailored marketing strategy that aligns with your business objectives. 

Learn to define your target market and develop your ideal customer profile, through market research techniques and consumer behaviour analysis. You will gain insights into the needs, preferences and pain points of your target audience. 

Discover various marketing channels and tactics that you can use, from digital platforms to traditional marketing methods. Using practical examples and case studies you will learn to create a cohesive marketing approach that maximises reach and drives tangible results. 

Once you have developed your marketing strategy, you’ll learn how to track key performance indicators (KPIs) and analyse campaign metrics, allowing you to refine your marketing approach based on data-driven insights. 

Main topics covered

• The principles of a marketing strategy. 
• Difference between a marketing strategy and marketing tactics.
• Using your marketing strategy to create an actionable plan.
• How to evaluate the performance of your marketing strategy.
• Identify opportunities for improvement and refinement.

Who it’s for

This workshop is suitable for new business owners who are looking to develop a marketing strategy for their business. 

About the presenter

Harby Studios is a strategic communications consultancy specialising in marketing, advertising, public relations, community engagement and design. They support a diverse range of businesses through an integrated approach to marketing and communications opportunities.