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New and aspiring business owners at an SBDC small business workshop

Business workshop schedule

If you’re new to business, or would just like a refresher, our practical small business workshops can help you develop the skills you need to succeed.

Covering a range of key business topics, our workshops will provide you with essential information to help you start and run your own business.

If you’re a new or soon-to-be business owner, we recommend starting with our free ‘Starting a Business’ workshop.

Small business workshop schedule

Starting a Business (free) 

Dates: 21, 23 and 28 January and 1 February 2020

If you are thinking about starting a business, but don't know where to begin, this workshop will take you through the essentials - from initial assessment and looking at your suitability to run a business, to financing your idea, and identifying sales opportunities. You’ll also receive lots of hints and tips on where to find more detailed information and advice on how to start a business.

Digital Marketing Essentials 

Date: 21 January and 1 February 2020

Examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand which platforms would work best for your business.

Digital Marketing Advanced

Date: 22 January 2020

The perfect workshop if you’re interested in reaching your customers online using paid search engine marketing (SEM), improving your search engine optimisation (SEO) and understanding real-time data analytics. To help you understand what could really work for your business, this session also examines a range of digital marketing strategies, including using Google Ads (formerly known as AdWords).

Please note: Digital Marketing Advanced is an intermediate workshop designed for small business owners who have attended our Digital Marketing Essentials workshop and/or already have a good working knowledge of digital marketing tools.

How to Write a Business Plan 

Date: 22 January 2020

This workshop will guide you through developing a business plan and demonstrate why proper planning is an essential tool for any small business operator.

Understanding Cash Flow, Profits and Budgets

Date: 23 January 2020

Do you sometimes wonder why your profit and loss statement shows a profit, yet you still struggle to pay bills, tax and wages? Business profit doesn't mean good cash flow and as a business owner it's important to understand the difference between cash flow and profit, as well as knowing how to budget and read essential reports.

Improve your Time Management (webinar)

Date: 23 January 2020

This one hour webinar provides realistic strategies for developing and implementing systems that will maximise your efficiency, including how to set up your email inbox for success and breaking down your goals into achievable daily actions.

Strategies to Increase your Sales

Date: 24 January 2020

This workshop offers simple and effective strategies and methods for service-based businesses to attract, convert and retain customers without being 'salesy'. Gain more confidence in generating sales and creating positive financial cash flow for your business.

Entrepreneurial Marketing

Date: 28 January 2020

The focus of marketing now more than ever needs to concentrate on consumers a short attention span and wants to understand 'WIIFM' (what’s in it for me?) as soon as possible. In today's technology focused environment consumers want their needs met quickly, seamlessly and in a way that satisfies their compulsion to purchase easily with an online component, without human interaction.

Using LinkedIn to Boost Your Business

Date: 28 January 2020

Used correctly, LinkedIn can significantly enhance and facilitate opportunities for personal and business growth. But knowing how to best use the features of LinkedIn can be challenging. This workshop will assist you to learn how to best engage with this business platform.

How to Import and Export

Date: 29 January 2020

Understanding the essential functions of effective exporting and importing is key to the success of taking your global. This includes choosing the right business model, starting-up and ramping-up, targeting your market, required registrations and how to charge for your services, billing and payments, shipping, and what risks to avoid. This workshop will provide you with guidelines to help you achieve success in overseas markets.

How to Brief a Web Developer (webinar)

Date: 29 January 2020

This webinar will help you decide whether to outsource or build your own website, and to determine which features would be best suit your business needs. You'll also discover how to choose the right developer for you, costing issues and understanding the technical jargon to help you effectively communicate with your web developer.

How to Start an Online Business

Date: 30 January 2020

Selling online is one of the largest growth areas for small business, particularly as the barriers to starting are very low. This workshop will help you to identify what your customers are looking for when buying online, provide key insights into e-commerce fundamentals and which online platforms work best.

Small Business Health Check

Date: 30 January 2020

This interactive session allows business owners to take a step back from working in their business to spend some valuable time working on their business. The focus will be on reviewing and improving various key business areas which are vital to the ongoing success of a small business. This workshop includes a complimentary one hour follow-up telephone call or meeting to assist in the implementation of your learnings.

Marketing your Business 

Date: 4 February 2020

This workshop will show you how to understand your customers, stretch your marketing budget and make sure your business is noticed by the people who need what you have to offer.

How to Advertise with Facebook

Date: 4 February 2020

Are you ready to take the next step on social media and start advertising on Facebook? This workshop will teach you about the range of advertising options available on Facebook and how to create successful ads to promote and grow your business.

Building Leadership Skills

Date: 4 February 2020

Leadership is much more than the position you may hold. Effective leadership can build harmonious, productive and profitable workplaces and bring out the best in employees. Good leaders create positive and productive environments, inspiring and motivating people.

Understanding Business Financials

Date: 5 February 2020

This straight forward workshop will help you understand key financial information so you can gauge how your business is performing, make financial decisions and spot problems before they get out of hand.

The Circular Economy and Sustainability (webinar)

Date: 5 February 2020

Many small businesses seek more sustainable practices, but are unsure of how and when to start corporate social responsibility planning. This webinar will help you to develop responsible policies and plans for a more sustainable business.

Developing Successful Marketing Campaigns

Date: 6 February 2020

Reaching the right people with the right message is key to helping you increase sales. This workshop will help you understand the three main components needed to create a successful marketing campaign.

Attracting the Right Customers

Date: 6 February 2020

Finding and attracting the right customer is a challenge many business owners face. This workshop will show you how to define and attract your ideal customer to make selling your products and services easier.

Introduction to Buying a Franchise

Date: 6 February 2020

This workshop will take you through what to look for when exploring franchise opportunities and making a purchase. It will also look at the advantages and disadvantages of franchising to help you to decide if it's the right move, what to look for in a franchisor, expectations of you as a franchisee and key information about the due diligence stage.

Influencing Skills

Date: 6 February 2020

Running a business involves dealing with a range of people, including your customers, suppliers and service providers. Having good influencing skills can help you build positive relationships, develop trust and gain buy-in from the wide range of people you come into contact with as a business owner.

Website Planning 

Date: 10 February 2020

Explains the main concepts you need to understand before you design and build a website yourself or sign a contract with a professional web developer. In addition to a resource book, you'll also receive a 'Build a Website' booklet that you can use as either the foundation of your new website build or as a brief to a professional developer.

SEO Essentials

Date: 12 February 2020

Is your website generating enough leads? This workshop will teach you search engine optimisation (SEO) tips and tricks to help you get found online and rank well on Google.

Recruiting and Managing Staff

Date: 13 February 2020

After the workshop you will be able to manage difficult performance conversations, understand your legal obligations, develop a HR strategic plan for your business, and have the confidence to lead people and delegate more effectively.

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