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New and aspiring business owners at an SBDC small business workshop

August workshop schedule

If you’re new to business, or would just like a refresher, our practical small business workshops can help you develop the skills you need to succeed.

Covering a range of key business topics, our workshops will provide you with essential information to help you start and run your own business.

If you’re a new or soon-to-be business owner, we recommend starting with our free ‘Starting a Business’ workshop.

August small business workshop schedule

Starting a Business (free) 

Dates in the Perth CBD:  3, 6, 13, 20, 27 and 31 August 2019

If you are thinking about starting a business, but don't know where to begin, this workshop will take you through the essentials - from initial assessment and looking at your suitability to run a business, to financing your idea, and identifying sales opportunities. You’ll also receive lots of hints and tips on where to find more detailed information and advice on how to start a business.

Understanding Business Financials

Date: 7 and 31 August 2019

This straight forward workshop will help you understand key financial information so you can gauge how your business is performing, make financial decisions and spot problems before they get out of hand.

How to Write a Business Plan 

Date: 3 and 8 August 2019

This workshop will guide you through developing a business plan and demonstrate why proper planning is an essential tool for any small business operator.

Website Planning 

Date: 3 and 14 August 2019

Explains the main concepts you need to understand before you design and build a website yourself or sign a contract with a professional web developer. In addition to a resource book, you'll also receive a 'Build a Website' booklet that you can use as either the foundation of your new website build or as a brief to a professional developer.

Customer Journey Planning

Date: 14 August 2019

How do you turn a person who is ‘just looking’ into a customer? Then how do you turn that customer into an advocate who creates more business for you? Customer journey planning helps you to understand who your customers are and what steps they take when buying your product or service. This workshop will explore which marketing tools (email, website, social media etc.) to use at each stage of the customer journey, to maximise the likelihood of them buying, and turning into valuable referrers.

Digital Marketing Essentials 

Date: 15 and 31 August 2019

Examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand which platforms would work best for your business.

Marketing your Business 

Date: 21 August 2019

This workshop will show you how to understand your customers, stretch your marketing budget and make sure your business is noticed by the people who need what you have to offer.

Marketing Automation

Date: 21 August 2019

This workshop explains the basics of marketing automation, which is using software to automate some of your marketing tasks such as emailing. We delve into how you can incorporate it into your business to save time, improve customer communications and boost sales by more efficiently engaging with your customers.

Please note: This workshop is pitched at an advanced level for business owners with a current client database. Experience with Mail Chimp or similar email marketing platforms would be beneficial.

Digital Marketing Advanced

Date: 22 August 2019

The perfect workshop if you’re interested in reaching your customers online using paid search engine marketing (SEM), improving your search engine optimisation (SEO) and understanding real-time data analytics. To help you understand what could really work for your business, this session also examines a range of digital marketing strategies, including using Google AdWords.

Please note: Digital Marketing Advanced is an intermediate workshop designed for small business owners who have attended our Digital Marketing Essentials workshop and/or already have a good working knowledge of digital marketing tools.

Goal-Getters

Date: 29 August 2019

This practical workshop will equip you with the knowledge and skills to become a high achieving goal-getter in your small business. Drawing on the techniques taught in this workshop you’ll soon be reaching your goals more quickly and easily than you thought possible.

Workshops around the metro area

In addition to the workshops available at our Perth CBD office, we also offer a range of workshops across the Perth metropolitan area, through our Business Local service. View our upcoming schedule for details of sessions happening near you.

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