We understand that small businesses are facing an unprecedented time of disruption resulting from the coronavirus (COVID-19) pandemic.
While sadly many businesses have no option other than to close their doors, here at the Small Business Development Corporation (SBDC) we are hearing about business owners who have been able to innovate and find a new direction.
In this series of blog articles, we will share ideas from Western Australian small businesses that have found a way of doing business differently.
Hills Massage, Kalamunda
Hills Massage is a remedial massage small business, operating in Kalamunda since 2003. The business employs three therapists, as well as owner Michelle.
Due to recent government restrictions on business activities Hills Massage is unable to currently offer its core services as a remedial massage clinic.
Owner Michelle is adopting new ways of working to maintain their business during disruption including:
- Reducing therapy hours to one day a week for each staff member, to try to keep everyone employed. No staff will provide hands on treatment due to the restrictions.
- Introducing three weekly online stretching classes, using Zoom.
- Offering ‘hands free’ mini consults over video that include assessments and advice on strength activities, stretches, postural and ergonomic issues and minor soft tissue injuries.
- Teaching basic seated massage and Swedish massage to those in isolation to help reduce anxiety, via one-on-one 30 minute or hourly consults. A subscriber YouTube channel will soon offer these lessons as a cheaper group option.
Thanks for sharing your ways of doing business differently Hills Massage!