Marketing is the process of getting people interested in your business products or services.

Identifying who your customer is, what you can offer to meet their needs and how to reach them are the central goals of marketing.

8 steps to marketing your business

Researching opportunities, identifying your target market, developing a unique proposition, and choosing your channels are all important steps in marketing your business.

Marketing and promotion strategies

Deciding on your produce, price, promotion, place, people and processes area all part of the marketing mix that helps you attract and retain customers.

Market research

Market research is an effective tool to assist your business planning and help refine your marketing approach.

Digital marketing

Digital marketing tools can include a website, email marketing, social media, search engine optimisation and search engine marketing.

Support for business owners

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Small business workshops

Our practical workshops are packed with key information and useful hints and tips to help you start and grow your business.

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Advisory services

Access free, confidential and trusted advice from our experienced small business advisers.

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SBDC Blog

Get the latest small business news and practical tips to help you along your business journey.

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Templates, tools and guides

Our free business templates, tools and guides have been designed to assist you to create essential documents for your business and build your knowledge.

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