Level Up: AI for Small Business

Take your business to the next level with AI.

Build the skills and confidence to start using AI to save time, work smarter and drive growth.

Are you hearing about AI but not sure where to start?

Looking for practical ways to save time and boost productivity?

Want to understand how AI can help grow your business?

If you answered yes, this series is for you. 

Level Up: AI for Small Business is a practical four part series designed to help small business owners understand, use and apply AI in a meaningful way.

Across four sessions, you’ll build your knowledge step by step from the fundamentals through to using AI for marketing and business growth.

What’s included

1. Four sessions delivered to your inbox weekly
2. Practical demonstrations and real business examples
3. Clear, easy to understand guidance (no technical background required)
4. On demand access, allowing you to pause, replay and revisit content as needed
5. Resources and tools to help you implement learnings in your business

What you’ll learn

This series is designed to give you the foundations and practical skills to use AI effectively to take your business to the next level.

Session 1: AI Fundamentals

Understand what AI is, how it can be applied in business, and key considerations to minimise risk.

Session 2: AI Prompting Mastery

Learn how to write effective prompts to get better results from AI tools.

Session 3: Using AI with Business Data

Turn your existing data into business insights to support decision making and identify opportunities.

Session 4: Using AI to Attract and Convert Customers

Use AI to enhance your marketing, improve engagement and drive sales.

Who this is for 

This series is suitable for small business owners with at least 12 months’ trading experience who are new to AI or looking to build on their existing knowledge.

Whether you’re just getting started or ready to take things further, you’ll gain practical tips and confidence to level up and effectively use AI in your business.

Meet your presenters

This series is facilitated by Edith Cowan University, The Social Lab and McNaught Media, bringing together practical expertise across business, data and marketing.

Dr Shahid Hussain is a marketing lecturer at Edith Cowan University, specialising in marketing analytics, big data, marketing research, and decision analytics. He focuses on helping businesses make practical, data-driven decisions in an increasingly complex digital environment.

McNaught Media, led by Creative Director Kasia Jones, offers more than 16 years of experience in marketing, branding and communications for small business.

Founded by Jordan Lomax, The Social Lab brings a strong digital marketing focus, using data driven insights and practical strategies to help businesses build visibility, engagement and results.

Image	Image	Image
Dr Shahid Hussain	Kasia Jones	Jordan Lomax