Client data is collected for a number of reasons - to monitor website traffic, social media engagement, sales, service requests, improve client engagement and understand customer demographics. Many business owners are unsure about how to fully maximise the data they collect to drive key business decisions or improvements to their product or service offerings.

This workshop will teach you how to use client data as the basis for designing solutions to problems or to develop new products and services that will better meet the needs of your customer base.

Main topics covered

  • How data is used to innovate and solve problems
  • Using both hard data (numbers) and soft data (opinions and frontline observations)
  • Design Thinking and Agile principles
  • Techniques to put your customer first when designing business solutions or innovations
  • Case study examples from both small and big business
  • Balancing the cost versus your business outcomes
  • Prioritising opportunities for innovation

Who it's for

Anyone who handles data in a small business setting, including business owners, managers, accountants and bookkeepers.

About the presenter

ECU is ranked Australia's top public university for 'Business and Management' in quality of educational experience, teaching quality, skill development, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on, practical experiences it a great option to build your professional skills and knowledge.

Business skills



This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop 
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.