What is the SBDC and “Turn to Us”?
The Small Business Development Corporation (SBDC) has been providing small business advice and support to Western Australian small businesses for more than forty years. A WA Government agency governed by an independent Board and led by the Small Business Commissioner, the SBDC exists to help small business owners start well, survive and thrive in business.
The “Turn to Us” marketing campaign aims to increase general awareness of the SBDC and its services among WA small business owners in the Perth metropolitan area, where nearly 80 per cent of the state’s small businesses are based. Specifically, it aims to:
- Communicate the benefits of the SBDC's key services for small business customers (business advisory, workshops and dispute resolution services)
- Position the SBDC as the trusted first port of call that small business owners can turn to for independent free business advice
- Demonstrate to small business owners the State Government's commitment to supporting small business growth and development by providing accessible, high quality and trusted support services delivered by WA's only State Government agency dedicated to small business support.
The paid advertising component of the campaign will encourage viewers to visit a landing page on sbdc.com.au or call 133 140 to learn more about and take advantage of these services. The campaign is being supported by earned media (PR) activity. Hard copy promotional materials and this digital toolkit have been produced to support the outreach component of this campaign.
How to use this toolkit
This toolkit has been provided to help you easily share information about the Small Business Development Corporation (SBDC’s) services and support with your small business network or community. It contains:
- Ready to use social copy, imagery and digital collateral to assist in your promotion of the organisation
- For electorate offices, assets to promote a small business event in your area.
When sharing this information via social media, you may tag the SDBDC on the relevant platforms:
- Facebook and Instagram: @smallbusinesswa
- LinkedIn: @small-business-development-corporation
- Campaign hashtag: #TurnToUs
Contact us
For assistance with marketing and communications assets, please contact:
Sarah Gazia, Communications and Engagement Manager
- Email: Sarah.Gazia@smallbusiness.wa.gov.au
- M: 0432 750 565
Social media
Download social tiles & images
See suggested social media posts below:
SBDC Key information
- The Small Business Development Corporation (SBDC) is a State Government agency that has provided free advice and low cost services to small business owners in Western Australia for more than 40 years.
- Small businesses play a vital role in diversifying our economy, creating local jobs, and adding vibrancy to communities across Western Australia.
- Small business owners can connect with the SBDC’s trusted business advisers through their free and confidential business advisory service. They provide a range of options to make accessing information easy, and the service is accessible over the phone, online and in-person.
- The SBDC offers online and in-person workshops run by specialists across a range of topics from business skills and financial management to sales and marketing.
Turn to the SBDC to see how they can support you and your small business: www.sbdc.com.au
#TurnToUs @smallbusinesswa
General facts and statistics
Download social tiles with statistics
According to the Australian Bureau of Statistics:
- As at 30 June 2025, there were 257,933 small businesses in WA.
- 96.9% of businesses in WA are classified as small.
- 64.7% of businesses in WA are non-employing.
- 78.1% of these businesses are in the Perth metro area, and 21.9% are regional.
- The industries with the highest percentage of small businesses are construction; professional, scientific and technical services; rental, hiring and real estate services; transport, postal and warehousing; health care and social assistance; and agriculture, forestry and fishing.
The Small Business Development Corporation exists to help WA’s small businesses to start well, survive and thrive with free and low cost business resources and support.
Turn to the SBDC to see how they can support you and your small business: www.sbdc.com.au
#TurnToUs @smallbusinesswa
Please note: If you would like small business statistics for your area, please contact media@smallbusiness.wa.gov.au
Turn to the SBDC
Running a small business? Doing it all by yourself?
If you’re a small business owner, you know it can be tough doing it alone.
That’s why we encourage small businesses in <area> to turn to the Small Business Development Corporation (SBDC), WA’s State Government agency that provides services to small business owners across the state.
Through the SBDC, small business owners at every stage of business can access:
👉 free, personalised business advice from experienced advisers
👉 business workshops to hone your skills in a variety of areas
👉 a huge range of tools and templates to help you run your business
In <electorate>, we are committed to supporting our small business community to thrive, and the SBDC is here to help with that.
Turn to the SBDC to see how they can support you and your small business: www.sbdc.com.au
#TurnToUs @smallbusinesswa
Free business advice
Ready to start or grow your business? Turn to SBDC for FREE advice.
If you’re a small business owner, it’s hard not having someone to bounce ideas off.
That’s why we encourage small businesses in <area> to turn to the Small Business Development Corporation (SBDC), WA’s State Government agency that provides services to small business owners across the state.
The SBDC free provides tailored advice and support from experienced business advisers, to meet your specific needs. It’s confidential, practical and provides practical solutions.
You can book a free online appointment or make a call to discuss:
✔️ starting a business
✔️ writing your business plan
✔️ leasing commercial premises
✔️ dealing business disruption
✔️ marketing your business and more.
Turn to the SBDC today to see how they can support you and your small business: www.sbdc.com.au.
#TurnToUs @smallbusinesswa
Business Skills Workshops
Running a business? Need to develop new skills?
From the moment you decide to go it alone and start your own business, you'll never stop learning.
That’s why we encourage small businesses in <area> to turn to the Small Business Development Corporation (SBDC), WA’s State Government agency that provides services to small business owners across the state.
Their business skills workshops are packed with key information and useful hints and tips. They are low cost, practical and delivered by subject matter experts. You can build your skills in:
Business skills
Financial Management
Interpersonal skills
Sales and marketing
Strategy and risk
Turn to the SBDC today to see how they can support you and your small business: www.sbdc.com.au
#TurnToUs @smallbusinesswa
Dispute resolution service
Running a business? Dealing with a dispute?
When you run a business, sometimes things can go wrong. Whether it’s an issue with your lease, non-payment or non-performance, that’s where the Small Business Development Corporation (SBDC) comes in! They are WA’s State Government agency dedicated to helping small business owners across the state.
The SBDC’s free dispute resolution service can help you resolve disputes involving other businesses or government departments.
The benefits of using the free dispute resolution service include:
👉 Working with all parties to reach a negotiated outcome.
👉 Avoiding costs and time delays of going through the Courts.
👉 If the dispute isn’t resolved, parties in dispute can access subsidised mediation.
If you’re facing a dispute in your business, getting trusted help from the SBDC just makes sense!
Turn to the SBDC today to see how they can support you and your small business: www.sbdc.com.au
#TurnToUs @smallbusinesswa
Newsletter
Please use the copy below for your electorate newsletter. You can use the newsletter banner linked below. Please include links to our services to ensure easy access for small business owners in your area.
Free support and services for WA small businesses If you’re a small business owner, or you’re thinking about becoming one, you might not know about all the free support that is available to you. The Small Business Development Corporation (SBDC) is a State Government agency that provides free advice and low cost services to small business owners throughout Western Australia.
The Small Business Development Corporation provides a range of services to the small business sector in WA, including:
- Business Advisory services to provide free guidance and advice on a range of small business matters.
- Practical, low cost Business skills workshops A free dispute resolution service to assist with resolving business-to-business and business-to-government disputes.
- A range of free resources including templates, tool and guides to help you run your business.
No matter where you are in your small business journey, you can turn to the SBDC for support and advice to help you run your business: www.sbdc.com.au
Elected Member Small Business Forum promotion
Media
Please use the sample media release below to promote your small business forum to local media. You may wish to edit the content slightly to add quotes or align with your standard tone.
Social media
Please insert the relevant information for your small business forum below to create a social media post to promote the event via your social media channels. You will also need to input the information into the Canva templates below. You may tag us on the relevant platforms:
- Facebook and Instagram: @smallbusinesswa
- LinkedIn: @small-business-development-corporation
- Please use our campaign hashtag: #TurnToUs
Sample event promotion post:
Calling all small business owners in < electorate >!
You’re invited to attend < event name/details >
You can look forward to:
👉 The opportunity to meet your Member for <electorate>, <Member Name> and the WA Small Business Commissioner, Saj Abdoolakhan.
👉 Learning about the range of Government-funded services available through the Small Business Development Corporation (SBDC) to support your small business.
👉 Networking with other small business owners from your community.
Attendance is free. <Insert registration/RSVP details if applicable.>
#TurnToUs @smallbusinesswa
