Starting a side hustle
Content page

An overview of the seven steps to follow if you would like to start a 'side hustle' business.

How to get your business found online
21 July 2026
Blog
Not every small business has the time or money to invest heavily in paid search marketing – but there are some simple strategies you can try to boost your online presence. Jordan Lomax is the director of The Social Lab and an expert on the changing landscape of search engine marketing in our increasingly AI-centred world. We asked Jordan how she...
5 search engine marketing tips to know in an era of AI
8 July 2026
Blog
New AI driven search tools are changing the digital landscape, making it more important than ever to focus on proven search engine marketing practices. We asked Jordan Lomax, Director of The Social Lab, for her insights on search engine marketing (SEM) in today’s context. Here’s what Jordan has shared on how search has changed – and what small...
Banned from socials: A young business owner's guide
25 November 2025
Blog
If you’re under 16 and running a small business, here are some expert tips to help you navigate the impact of the new social media age restrictions. Effective 10 December 2025, the Federal Government’s social media restrictions for under 16s also apply to young entrepreneurs who can no longer reach their audience through social media platforms like...
Social media ban: Tips for small businesses
25 November 2025
Blog
Here are some tips to help you manage the impact of the Federal Government’s new social media age restrictions if your customers, or potential customers, are under 16. Effective 10 December 2025, the Federal Government’s social media restrictions for under 16s mean that small business owners who have connected with younger customers through social...
Level Up: AI for Small Business
Workshop

Across four sessions, you’ll build your knowledge step by step from the fundamentals through to using AI for marketing and business growth.

Create your Social Media Strategy
Workshop

Streamline your social media management by developing a content strategy that will amplify your online presence and drive business growth.

Create a 90 Day Social Media Content Plan
Workshop

Plan three months of social media content in just two hours. Leave with a practical content calendar, ready to use content ideas and a simple process to stay consistent on social media.

Creating Engaging Video Content
Workshop

Learn how to tell your brand story by creating and editing compelling video content for social media.

Build your Brand on TikTok
Workshop

Learn how to use TikTok to create engaging content, leverage trending challenges and boost your brands visibility online.

Managing your Marketing Budget
Workshop

How much should you spend on marketing? Learn how to set a marketing budget, track your spending and understand typical advertising costs for both digital and traditional channels.

Edit Videos with CapCut
Workshop

Learn how to edit professional looking videos using CapCut, a powerful free video editing app. This practical hands-on workshop will guide you through the video editing workflow.