Who is the Small Business Development Corporation?
The Small Business Development Corporation (SBDC) has been providing small business advice and support to WA small business owners for more than 40 years. A WA Government agency governed by an independent Board and led by the Small Business Commissioner, the SBDC exists to help small business owners start well, survive and thrive in business.
What are the Digital Capability Resources?
Digital technology plays an important role in almost every small business. Whether it’s attracting customers online, improving productivity, protecting business information or exploring new technologies such as artificial intelligence (AI), building digital capability can help businesses become more efficient, competitive and resilient.
Knowing where to start, however, can be the biggest challenge.
The Small Business Development Corporation (SBDC) has developed a collection of free Digital Capability Resources to help Western Australian small business owners understand where they are on their digital journey and identify practical opportunities to build their digital capability.
A key feature is a suite of Digital Capability Checklists, which help business owners:
- Take stock of their current digital capability.
- Identify areas where they could improve.
- Focus their time on the areas that will have the biggest impact.
- Access practical guidance and trusted resources to build capability over time.
The resources cover topics including:
- Artificial Intelligence (AI)
- Business websites
- Customer relationship management (CRM)
- Cyber security
- Data collection and analytics
- Digital business planning
- E-commerce
- Email marketing
- Essential digital skills
- Online reviews
- Social media
The resources are free to access and available online through the SBDC website (smallbusiness.wa.gov.au/digital).
How to use this toolkit
This toolkit has been developed to help local governments, business associations, chambers of commerce, industry groups, government agencies, business networks and other stakeholders promote the SBDC’s free Digital Capability Resources.
Inside you’ll find ready to use newsletter articles, social media copy and key messages that can be shared through your own communication channels. Materials may be adapted to suit your organisation’s style.
Where possible, please retain the SBDC attribution and include the call to action directing readers to the Digital Capability Resources on the SBDC website.
When sharing via social media, please tag the SBDC:
Facebook and Instagram: @smallbusinesswa
LinkedIn: @small-business-development-corporation
Contact
For questions about the Digital Capability Resources or these materials, please contact:
Amanda Barrett
Marketing Manager
amanda.barrett@smallbusiness.wa.gov.au
Promotional assets
Newsletter copy
Feature article
Free resources to help build your digital capability
Digital technology can help businesses work more efficiently, connect with customers and stay competitive. But knowing where to start isn’t always easy.
The Small Business Development Corporation (SBDC) has developed a collection of free Digital Capability Resources to help WA small business owners understand where they are on their digital journey and identify practical opportunities to build their digital capability.
Start with one of the Digital Capability Checklists to assess your current digital capability and identify the areas where building your knowledge or capability could make the biggest difference to your business.
From there, explore trusted resources covering topics such as AI, cyber security, websites, social media, email marketing, e-commerce and more.
Whether you’re just getting started or looking to strengthen your existing digital capability, these free resources can help you focus your time where it matters most.
Explore the resources at smallbusiness.wa.gov.au/digital.
Short article
How digitally capable is your business?
The Small Business Development Corporation’s (SBDC) free Digital Capability Resources can help you understand where your business is on its digital journey and identify practical opportunities to build capability over time.
Start with one of the Digital Capability Checklists, then explore trusted resources covering AI, cyber security, websites, social media, email marketing, e-commerce and more.
Visit smallbusiness.wa.gov.au/digital to get started.
Social media posts
Launch (LinkedIn)
How digitally capable is your business?
If you’re not sure where to focus your digital efforts, the Small Business Development Corporation’s Digital Capability Checklists are a great place to start.
Assess where your business is today, identify opportunities to improve and explore trusted resources covering AI, cyber security, websites, social media, email marketing and more.
Start today: smallbusiness.wa.gov.au/digital
Launch (Facebook/Instagram)
How digitally capable is your business?
Whether you’re exploring AI, improving your website, strengthening your cyber security or looking to get more from your online marketing, it can be hard to know what to focus on first.
That’s why the Small Business Development Corporation has created its free Digital Capability Checklists.
They’ll help you identify where building your digital capability could make the biggest impact on your business before connecting you with practical resources from trusted organisations.
Start your digital capability journey today: smallbusiness.wa.gov.au/digital
Artificial intelligence (AI)
Curious about AI but not sure where to begin?
The Small Business Development Corporation’s Digital Capability Resources include practical guidance to help small business owners understand AI, explore where it could add value and build capability with confidence.
Learn more: smallbusiness.wa.gov.au/digital
Cyber security
Could your business recover from a cyber incident?
Cyber security is an important part of building your digital capability.
Explore practical guidance designed specifically for small businesses and learn how to strengthen your business against common cyber threats.
Find out more: smallbusiness.wa.gov.au/digital
Digital Capability Checklists
How digitally capable is your business?
Start with one of the Small Business Development Corporation’s free Digital Capability Checklists.
They’ll help you understand your current digital capability, identify where to focus your time and connect you with trusted resources to continue building your capability.
Take the first step today: smallbusiness.wa.gov.au/digital
General reminder
Running a small business means wearing a lot of hats, and digital technology is becoming one of the biggest.
Whether you’re looking to improve your website, strengthen your cyber security, explore AI or get more from your online marketing, the Small Business Development Corporation’s free Digital Capability Resources can help.
Start with a Digital Capability Checklist and build your digital capability one step at a time.
Explore the resources: smallbusiness.wa.gov.au/digital
