Digital Marketing Advanced

Overview

Having a website and using social media isn’t enough in today’s complex digital media landscape. A clear digital marketing strategy will help you reach a greater number of potential customers. With a lot of users doing product or service research online, it’s important to ensure that search is a part of your digital marketing mix.

Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and analytics can sometimes seem too overwhelming to tackle. You may feel lost in ‘tech-speak’ but the basics are easy to follow and should be applied to every business.

This workshop examines a range of digital marketing strategies, including paid SEM with Google Ads (previously known as AdWords), to help you understand what could work for your business.

Main topics covered

The workshop covers:

  • what customers are looking for online
  • types of digital marketing
  • paid Search Engine Marketing (SEM) with Google Ads
  • organic search with Search Engine Optimisation (SEO)
  • an introduction to Google My Business
  • understanding analytics
  • exploring Facebook Insights and Facebook Pixel

You'll receive a practical workbook that will help you to clarify your digital marketing strategy, and there will be an opportunity to ask questions.

Who it's for

Are you interested in reaching your customers online, using paid SEM and improving your SEO while applying real-time data analytics? Digital Marketing Advanced will give you the practical advice and digital skills you need to grow your business.

This intermediate workshop is designed for small business owners who have attended our Digital Marketing Essentials workshop and/or have a good prior working knowledge of digital marketing tools.

Cost

This workshop is free of charge.

About the presenter

Our foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area.

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