Having a website and using social media isn’t enough in today’s complex digital media landscape. A clear digital marketing strategy will help you reach a greater number of potential customers. With a lot of users doing product or service research online, it’s important to ensure that search is a part of your digital marketing mix.
Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and analytics can sometimes seem too overwhelming to tackle. You may feel lost in ‘tech-speak’ but the basics are easy to follow and should be applied to every business.
This workshop examines a range of digital marketing strategies, including paid SEM with Google AdWords, to help you understand what could work for your business.
Who's it for?
Are you interested in reaching your customers online, using paid SEM and improving your SEO while applying real-time data analytics? Digital Marketing Advanced will give you the practical advice and digital skills you need to grow your business.
This intermediate workshop is designed for small business owners who have attended our Digital Marketing Essentials workshop and/or have a good prior working knowledge of digital marketing tools.
The workshop covers:
- what customers are looking for online
- types of digital marketing
- paid Search Engine Marketing (SEM) with Google AdWords
- organic search with Search Engine Optimisation (SEO)
- an introduction to Google My Business and Google+
- understanding analytics
- exploring Facebook Insights and Facebook Pixel
You'll receive a practical workbook that will help you to clarify your digital marketing strategy, and there will be an opportunity to ask questions.