Introduction to Business Analytics


The workshop will cover what analytics can do for your business and how you can apply analytics to make faster and better decisions using internal or external resources. Analytics are an essential tool in developing marketing activities, understanding customers, and tracking supply and demand.

Main topics covered

  • Introduction to analytics and their business application
  • Types of analytics
  • Essential terminology and methodologies
  • How to analyse and use website data

Who it's for

This workshop is for business owners or their staff.


This workshop is free of charge.

About the presenter

ECU is ranked Australia's top public university for 'Business and Management' in quality of educational experience, teaching quality, skill development, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on, practical experiences it's a great option to build your professional skills and knowledge.