IP Australia has introduced a trade mark registration helpline to help businesses affected by the COVID-19 pandemic.

Trademarks are a popular way to protect a business’s intellectual property (IP) and identify the particular goods or services of a particular trader. When applying to register a trademark you must provide a description of the goods or services you intend to use your trademark on. These goods and services are categorised into one or more classes, and your trademark is only valid for the classes you have registered it for.

Amended services for COVID-19 environment

After registration, it’s not usually possible to expand the classes chosen. You would need to submit a new application to cover your IP rights if you expanded your business into new types of goods or services.

However, there is now a new service for businesses that have changed or expanded their goods or services in response to the pandemic, providing advice to help them understand the options available around trademark registration.

If you need advice email trademarkcovidresponse@ipaustralia.gov.au with the following details:

  • your name and contact number (mobile preferred)
  • trademark number or numbers of registrations that you want to expand
  • details of your new or expanded goods or services
  • a brief overview of the effect of the COVID-19 pandemic on your business and the resulting changes you have made
  • specific questions about the registration process
  • any additional information that will help IP Australia address your query.

An experienced trademark examiner from IP Australia will get in touch to provide information about covering new goods or services under existing registered trademarks or registering new ones.

Find out more about the COVID-19 trademark registration helpline.

More information

Legal and risk
15 June 2020