Behind the scenes: Digital Marketing Essentials
This post was written by Karen Campbell, a content writer and guest participant in a Digital Marketing Essentials workshop.
Boost your sales with special events
Making the most of local events is a great way for you to boost sales and market your small business.
Changes that may affect your Google ranking
Find out what you can do to ensure your business website is not impacted by upcoming changes Google is making to its search rankings.
Google tools to help you understand your customers
Steer your online marketing in the right direction by using Google’s audience insights to help you better understand your potential customer base.
Search Engine Optimisation made easy
Discover how to create a Search Engine Optimisation (SEO) strategy for your business and read our tips on hiring an SEO specialist.
How to use Google Ads
While it might seem like a lot to get your head around, running an effective Google Ads campaign could have significant benefits for your business.
Getting started on social media
Social media can seem overwhelming, but fortunately there are a few basic principles that can help guide you through the ‘getting started’ stages.
3 tips to find your customers online
Many small businesses come up with great products and services, but struggle to find the right audience online. Here are three ways to help you find your customers online.
Tips to boost your sales this Easter
Easter is a holiday that inspires people to relax and have fun, but it’s a great opportunity to place your business at the forefront of existing and potential customers' minds by getting your business noticed via seasonal promotions.
Adapting to changes in social media
Have the recent (and significant) changes to Facebook and Snapchat left you wondering ‘what now’ for your 2018 digital marketing plan?