3 tips to boost your business this Valentine's Day
Worried your business won't feel the love this Valentine's Day? Whether you're in the chocolate business or not, Valentine’s Day can still be a great marketing opportunity. According to research giants IBISWorld, romantic Aussies are set to part with nearly $800 million in the lead up to Valentine’s.
So how can you ensure your business gets a slice of the heart-shaped pie this February? Here are three tips to put into practice to help you get the most out of Valentine’s Day.
Sharing is caring
While you may not think your business relates to Valentine’s Day, sharing content is a great way to stay front of mind for your customers in February. Invite engagement on your social media channels and ask your audience to share their own Valentine’s Day stories. You could also give customers an incentive to share by offering a prize for the best story. If Valentine’s Day isn’t your thing, go against the grain and run a competition for the loneliest singles photo shared on the day. Posts like this are a great way to promote brand awareness. Regardless of your industry, customers will engage with sharable content.
Don’t underestimate mobile marketing
Research shows spending on gifts increases through February, spiking in the days just before Valentine’s Day. Like any holiday, there are always a significant proportion of us leaving our shopping to the last minute. Use your customer database to send an SMS campaign with last minute offers or gift suggestions. Try tailoring your message and leverage the sentiment of Valentine’s Day with a positive message (lovebirds) or a reassuring one (those flying solo).
Get the timing right
If you are in a loved-up industry SBDC business adviser, Mike O’Donnell says special occasion marketing is not difficult, it just needs to be timely.
“Retailers should allow sufficient time for stock to be ordered and delivered, point of sale display material and advertising to be produced and published, and arrangements made for in-store demonstrations, sampling, gift-wrapping, competitions or coupons,” Mike said.
Having plans in place for staffing, deliveries and increased activity could also be the difference between a successful Valentine’s Day or frustrated customers. If you don’t have the staff available, call around to friends and families and see if they can pitch in.
As with all special occasion spending, remember to have a clear returns process in place to help you avoid any post Valentine’s Day issues.
Learn more about digital marketing for business
At the SBDC, we know that small business means big thinking. For more digital marketing tips, including social media, email marketing and blogging, attend our 'Digital Marketing Essentials' workshop.