Skip to main content

Tips to boost your Christmas sales

With Christmas just 20 sleeps away, here are some quick and easy tips to attract last minute shoppers and those keen to support local businesses.

  • Offer customers free gift-wrapping as added value.
  • Make it easier for busy shoppers by grouping items into price ranges such as ‘Gifts under $10’, or into categories eg ‘Gifts for the gardener’ or ‘Gifts for the handyman’.
  • Train your staff to be able to demonstrate or recommend products to interested buyers.
  • Update your website to include information and pricing on all major products.
  • Provide special services such as home delivery or product viewings for loyal and regular customers.
  • Clearly display your return policies (checking that they are in line with Australian Consumer Law).
  • Encourage customers to return to your business in the new year by offering vouchers for discounts on future purchases rather than pre-Christmas discounts.

See our marketing and promotion strategies for more hints and tips for your business.