Our Board

As the SBDC’s governing body, the Board has responsibility for performing the functions set out in the Small Business Development Corporation Act 1983. The Board meets on a monthly basis to consider issues relevant to the direction and operation of the Corporation.

The SBDC Board has four strategic roles

Operational roles of the Board include:

– setting strategies
– focusing on client service and customer needs
– striving for organisational best practice and compliance with standards
– delegation of operational decision-making to officers within the SBDC.

Steven Dobson - Chair

Photo of Steve DobsonSteven Dobson was appointed to the Board in September 2012. Mr Dobson is a director of Dobson Financial Planning, a family owned small business. He was previously a police officer with the Western Australian Police Force.

Mr Dobson is a member of the Gaming and Wagering Commission of WA, trustee director of the Association of Financial Advisers Investment Fund, Vice President of Bull Creek Leeming Junior Football Club and a Justice of the Peace. Mr Dobson previously served on the boards of Perth NRM, Kids are Kids and Meritum Financial Group Advisory Board. He holds an MBA from Murdoch University, a Bachelor of Business (Financial Planning) from RMIT and is a graduate member of the Australian Institute of Company Directors.


Danelle Cross

Image of Danelle CrossDanelle Cross was appointed to the Board in July 2019. Ms Cross is co-owner/director of a small business, Gourmet and More, a gourmet food wholesaler and distributor.

She currently heads up the executive education area within Faculty of Business and Law at Curtin University and has more than 18 years’ experience in strategic marketing, communications, stakeholder relations, learning and development and program management across education, FMCG and media.

Ms Cross holds a Bachelor of Commerce, double major in marketing and PR from Curtin University. She is a mentor and connector for a number of WA business founders.


Grant Cucel

Image of Grant CucelGrant Cucel was appointed to the Board in October 2017. Mr Cucel is self-employed, Pilbara born and raised and resides in Karratha. He has an extensive business background having run his own recruitment business for 10 years. Mr Cucel has a Bachelor of Business Degree (first class honours) from Curtin University of Technology.

He was the 2012 inductee into the Western Australian Regional Small Business Hall of Fame and was recognised as the 2013 City of Karratha Citizen of the Year. For nine years, he held the role of chair of the Small Business Centre West Pilbara and strongly advocated for small and medium enterprises in regional Western Australia.

Mr Cucel, having sold his recruitment business to a publicly listed company, now has a strong focus on assisting a cross section of organisations in a voluntary capacity.


Sophie Dwyer

Image of Sophie DwyerSophie Dwyer was appointed to the Board in August 2017. Ms Dwyer has extensive experience in the finance and agribusiness sectors and owns and operates her own small business.

Ms Dwyer is a graduate of the Australian Institute of Company Directors. She also holds a Master of Business Administration from Curtin University and a Bachelor of Science (Horticulture) with Honours from the University of Western Australia. Ms Dwyer is a member of a number of company and government boards.


Anthony Masi

Image of Anthony Masi

Anthony Masi was appointed to the Board in April 2014. Mr Masi is a pharmacist and has owned and operated successful small businesses in rural Western Australia since 1991. These include a camera store, a health food shop, an IGA grocery store and two pharmacies. He is a former board member of Kimberley Pilbara Medicare Local; and is a Branch Committee Member of the Pharmacy Guild of Australia (WA branch).

Mr Masi is also an active member of the Kyle Andrews Foundation Inc., a Broome-based children’s cancer charity. He was Chair from 2008-2010 and is currently the organisation’s treasurer.


Cindy Hurst

Photo of Cindi HurstCindy Hurst was appointed to the Board in September 2020. Ms Hurst has owned and operated her own small business, Goldfields Chiropractic and Healing Centre in Kalgoorlie since early 2009. Ms Hurst holds a Bachelor of Science (Chiropractic) and Bachelor of Chiropractic from Murdoch University, along with Certificates III and IV in Fitness and a post graduate certification in International Sports Chiropractic.

She was the recipient of the Kalgoorlie Boulder Chamber of Commerce and Industry Young Achiever Award in 2009 and a finalist in the WA Regional Small Business Awards, community engagement category in 2017. Ms Hurst is a member of a number of not for profit boards in the Goldfields region and maintains strong affiliations with multiple community and sporting organisations.


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