SmallBusiness.wa.gov.au
The Small Business Specialists
Phone: 131 BIZ
Website: www.smallbusiness.wa.gov.au
Tourism BOOST is a workshop program designed to give your tourism business a competitive edge and boost your sales. The workshop is divided into three sessions, you can choose to attend all three sessions or pick which ones best suit your business needs.
In 2011 there were 26 Tourism BOOST workshops delivered all over Western Australia. The workshops received rave reviews from local businesses and industry professionals.
Tourism BOOST is back in 2012! Check out the confirmed dates and locations of workshops below and stay tuned as more dates will be added throughout the year.
This session is for new and existing small business operators and their employees. Find out more about distribution channels, commission structures, tourism accreditation, specialised tourism industry research, and who does what and why. This is an ideal opportunity to give your business a head start in navigating your way around the tourism industry.
Whether you’ve been in the industry for a while or are new to tourism this practical session will help you boost your business. Learn how to work collaboratively to package and market your business and get tips on how to sell your business in two minutes. We’ll also show you how to ensure your brochure leaps off the rack and how to write a winning media release.
This workshop will show you how to make your website extraordinary, and how to successfully promote it. Most consumers now search online for travel options, so if you’re not well represented in this space you’re lagging behind. We’ll also show you how to market your business on a budget.
Armadale | Wednesday 07 March 2012 - The Manse Restaurant (31 Church Avenue)
Perth CBD | Thursday 15 March 2012 - Level 3/ 140 William Street
Broome | Monday 30 April 2012 - Pinctada Cable Beach
Kym Francesconi
Kym has been involved in the WA tourism industry for more than 15 years, and she has been on the WA Tourism Awards judging panel for three years.
Her career history includes being the owner/operator of the Underwater Explorer business on Rottnest Island, which specialised in glass bottom boat and snorkelling tours.
Kym also established a bus tour business called Coastline Tours, which specialised in day tours in and around Perth and Mandurah.
In more recent years, Kym spent time as the executive officer of the Sunset Coast Tourism Association, as well as communications manager at the Perth Region Tourism Organisation (Experience Perth).
Albany
Avon Valley
Broome
Bunbury
Carnarvon
Dunsborough/Busselton
Esperance
Fremantle
Geraldton
Guilderton
Hyden
Joondalup
Jurien Bay
Kalbarri
Kalgoorlie
Karratha
Kununurra
Mandurah
Merredin
Pemberton
Perth CBD
Rockingham
Swan Valley
"Very professional - would recommend to any business new or old. Very relevant."
Stephanie Penn - Kalbarri Palm Resort
"I find Kym Francesconi so user friendly in her presentation and having tourism business experience herself makes her a credible speaker"
Rona Chiera - Moore River Holidays
"Informative and love that I have the books to refer back to. Best I've been to."
Annette McKean - Woolybush Guest House B&B
"For $60, I think anybody involved in the tourism industry should do it. Great value and relevant information delivered very well."
Kelly Rushton - Broome Visitor Centre
"So good to have the social media circus explained in easy-to-understand language."
Heather Gee - Esperance B&B by the Sea
"Congratulations on a clear, easily understandable program and the very informative booklets, an incredible resource to keep"
Joan Baily - Jilba Enterprises
"A lot of information that was up to date and relevant and all able to be used in today's market"
Katherine Fritz - Unknown
"I have attended 30 plus information sessions/seminars and without a doubt is the best EVER!"
Ally O'Rourice - Rockpool Reviews
"Although I am just starting off in the industry the information will be crucial for my future success"
Unknown
"Kym is an excellent presenter. I have attended a lot of conferences and lost interest but today was excellent! Motivating and great information, very helpful."
Jody Morey - Unknown
"This was the most informative and useful session on the tourism industry and tourism marketing held in the town in years..... and years"
Jac Eerbeek - CEO Australia's Golden Outback
"Congratulations on your first successful Tourism Boost Meeting, we 4, the Bed & Breakfast ladies were very impressed with it and we have learnt a lot, now to put it in practice. A lovely afternoon."
Sue Stein - Trigg Retreat Bed and Breakfast
"Enjoyable, well worth attending. Good booklets to support the sessions."
Fran Kenneally - Collie Visitor Centre
"Thank you. Great there wasn't many power points, yet helpful and relative guide to take home."
Haylie Curran - William Bay Country Cottages
"Your presentation at the workshop was excellent and I have been working my way through the 'Succeeding Online' guide which I think is the best material I have read on the topic. You have succeeded in taking a complex area of marketing and making it easy to understand, follow and implement for small businesses. Congratulations. I hope the program continues to provide badly needed support to tourism operators."
Henry Kujda - Strategic Marketing, Landgate
"A HUGE range of tips and informative ideas, not just what to do but not what to do."
Andrew Morrison - Great Southern Institute of Technology