Media release

Retail tips for Christmas 2011

08 December 2011

With the retail industry experiencing tough times, many small retailers will be looking for clever marketing ideas to attract sales this Christmas.

But, according to the Small Business Development Corporation (SBDC) it is not all bad news for small business with indicators showing consumers have money to spend and are looking to buy good quality, useful products.

SBDC Acting Managing Director, Jacky Finlayson, says employment levels are high and despite householders dealing with increased living costs, consumers still have discretionary dollars to spend at this time of the year.

The SBDC suggests smaller retailers try these low cost add-ons to attract more customers this year:

  • Add value to your product by providing gift-wrapping.
  • Make it easier for shoppers by grouping items into price ranges such as “Gifts under $10” or into categories eg “gifts for the gardener”, “gifts for the handyman”.
  • Train your staff to be able to demonstrate or recommend products to interested buyers.
  • Update your website to carry information and pricing on all major products.
  • Provide special services such as home delivery, or product viewings for loyal and regular customers.
  • Avoid unpleasant scenes by providing clear instructions on returns and refunds.
  • Contact customers from last Christmas, or use social media to invite new customers to see your new product range.
  • Instead of discounting, give customers a gift voucher to encourage them to return to your shop in the new year.

The Small Business Development Corporation is open for business throughout the Christmas break, with the exception of public holidays. For further information on how to get the best from your business, email info@smallbusiness.wa.gov.au or call 131 249.

Media contact:  Di Graham (08) 6552 3218 / 0432 750 565 / 0409 089 159

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