Paul's Cheeky Idea

Paul MorrisPaul Morris

After 15 years in corporate marketing and advertising, Paul Morris knew there had to be something else for him. Then, Christmas 2006 brought Paul a cheeky idea.

It took 12 months of research, development and planning before Paul’s small business idea www.cheekyteez.com.au went online in December 2007. www.cheekyteez.com.au offers one-off or short-run custom printed t-shirts and clothes with cheeky slogans for people of all ages.

Customers order online, first selecting a size and colour. They can then choose a design from the online gallery selection or add their own text, photos or graphics through the purpose built ‘Preview’ editor. Due to popular demand the business has already expanded into corporate/promotional products.

Paul completed a full business plan as part of the New Enterprise Incentive Scheme (NEIS) requirement, which has allowed him to set specific business goals and targets and remain focused.

“I still constantly refer to this business plan to review the marketing and advertising activities outlined in this plan,” Paul said.

Paul has also had the benefit of a business mentor from the Stirling Small Business Centre. This helped him to be more flexible with his planning and look outside of the original plan for new markets and ideas.

“The ability to be flexible has allowed my business to enter into other profitable markets,” Paul said.

“The mentoring program provided by the Stirling Small Business Centre was invaluable in keeping my business on track”.

“Being able to share ideas, frustrations and problems as well as ask lots of questions meant I had a great feedback mechanism during the formative stages of my business,” Paul said.

Using the Small Business Development Corporation’s (SBDC) online resources and associated links to other government websites has also helped Paul with his initial business set-up procedures.

In the end Paul says, it has come down to sheer perseverance to overcome whatever business challenges have presented themselves.

“I have two small pictures in my office. One reads ‘perseverance’ and the other says ‘challenge’ and throughout my first year in business I have often looked at these pictures for inspiration,” Paul said.

Paul’s future plans for www.cheekyteez.com.au include developing the user friendly aspects of the website, expanding to a larger range of garments, styles, colours and other promotional items and continuing to build a reputable business based on a strong customer service ethos.

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