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Session 1 | Understanding the tourism industry | 09:30am to 11:00am
This session is for new and existing small business operators and their employees. Find out more about distribution channels,commission structures, tourism accreditation, specialised tourism industry research, and who does what and why. This is an ideal opportunity to give your business a head start in navigating your way around the tourism industry.
Session 2 | How to make your business stand out from the crowd | 11:15 am to 12:45pm
Whether you’ve been in the industry for a while or are new to tourism this practical session will help you boost your business. Learn how to work collaboratively to package and market your business and get tips on how to sell your business in two minutes. We’ll also show you how to ensure your brochure leaps off the rack and how to write a winning media release.
Lunch | 12:45pm to 01:30pm
Session 3 | Succeeding online | 01:30pm to 03:30pm
This workshop will show you how to make your website extraordinary, and how to successfully promote it. Most consumers
now search online for travel options, so if you’re not well represented in this space you’re lagging behind. We’ll also show youhow to market your business on a budget.
Networking drinks | 03:30pm to 04:30pm
Individual sessions - $20 per person:
includes tea, coffee and refreshments
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