The Purple Cow is about being remarkable and interesting in everyway of your marketing in business, with how to guides on advertising the greatest things since sliced bread. The power of a slogan and the problem with cheap are just some of the short and quick to read chapters will allow you to browse, read and understand the book in a matter of time and includes diagrams, examples, facts, takeaway points, case studies and brainstorms, to help you learn how to milk the cow for all its worth