This book is now in its fourth reprint with amendments and has been prepared to assist new and existing small business people to conduct market research. You may be trying to determine whether you actually need market research, and would like to know more about the options available to you. This book will help you to understand the fundamentals of market research and how to conduct basic research. The role of market research is outlined and how it can be used in identifying market trends and changes. With worksheets included this book will help you to prepare a research plan suitable for your specific business needs