This marketing publication is written specifically for small business owners in a practical, common sense style. The practical exercises will help you to analyse your situation and to develop a strategic marketing plan tailored to your own business. The author's tricks of the trade and real life examples, from a range of small businesses who have used her marketing techniques, will give you an insight to how they increased their revenue and profit. This book will also help you to improve your product development, branding, advertising and selling techniques.