Learn how to set up your own account, page and an advertising campaign on Facebook, as well as how to monitor your progress and effectiveness. This is a current and very detailed book which will be great for all Facebook novices, and also for those who need more in-depth information about some of their services. Even though it's probably got too much information for a small business, it's set in an easy step-by-step layout which will allow you to pick the bits relevant to you.