The objective of this book is to help you to evaluate your new business idea, and how it stands in the arena against similar businesses. There are a series of steps and questions to help you assess the potential of your proposed business. Once you have these results, they can be used as a tool to approach professional sources that can offer you constructive input. You will need to look at the options of a business location and how to finance premises and from what source. The market growth, your competitors, promotion and marketing, and your potential customers will require considerable research. Running your own business is most demanding and a strong personal commitment is essential for success. Careful thought and forward planning is worth all the effort.