Business Plan

Generally a business plan will cover the following areas. Download the Business Plan Template (28-page Word doc 290 KB) for more information.

Executive summary

The business

  • Mission statement
  • Business objectives
  • Name address and contact details
  • Description of business activity
  • Competitive advantage
  • Owner profile
  • Major clients
  • Licences and registrations
  • Business advisors
  • Current performance

Industry analysis

  • Political
  • Economic
  • Social
  • Technological
  • Industry
  • Competition
  • Key success factors

Marketing Plan

  • Market and situation analysis
  • Market segmentation and customer analysis
  • Objectives and goals
  • Strategies
  • Budgets and controls

Learn more about the Marketing Plan

Operational strategy

  • Location and premises
  • Plant and equipment
  • Inventory
  • Personnel (human resources) strategy
  • Environmental strategy

Financial strategy

  • Financial objectives
  • Capital structures
  • Sales forecasts, debtor collections and payments to creditors forecasts
  • Cashflow forecasts
  • Income statement and balance sheet forecasts
  • Breakeven analysis 


What's next...

Visit SBDC at one40william Street, Perth to research your industry on the IBIS World reports

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Related Information

Business Guide to download:
Business Plan Template

Business briefs to view:
Business Starters Checklist