Generally a business plan will cover the following areas. Download the Business Plan Template (28-page Word doc 290 KB) for more information.

Executive summary

The business

Mission statement
Business objectives
Name address and contact details
Description of business activity
Competitive advantage
Owner profile
Major clients
Licences and registrations
Business advisors
Current performance

Industry analysis

Political
Economic
Social
Technological
Industry
Competition
Key success factors

Marketing Plan

Market and situation analysis
Market segmentation and customer analysis
Objectives and goals
Strategies
Budgets and controls

Learn more about the Marketing Plan

Operational strategy

Location and premises
Plant and equipment
Inventory
Personnel (human resources) strategy
Environmental strategy

Financial strategy

Financial objectives
Capital structures
Sales forecasts, debtor collections and payments to creditors forecasts
Cashflow forecasts
Income statement and balance sheet forecasts
Breakeven analysis 

What's next...

• Visit SBDC at one40william st Perth to research your industry on the IBIS World reports

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