Generally a business plan will cover the following areas. Download the Business Plan Template (28-page Word doc 290 KB) for more information.

Executive summary

The business

• Mission statement
• Business objectives
• Name address and contact details
• Description of business activity
• Competitive advantage
• Owner profile
• Major clients
• Licences and registrations
• Business advisors
• Current performance

Industry analysis

• Political
• Economic
• Social
• Technological
• Industry
• Competition
• Key success factors

Marketing Plan

• Market and situation analysis
• Market segmentation and customer analysis
• Objectives and goals
• Strategies
• Budgets and controls

Learn more about the Marketing Plan

Operational strategy

• Location and premises
• Plant and equipment
• Inventory
• Personnel (human resources) strategy
• Environmental strategy

Financial strategy

• Financial objectives
• Capital structures
• Sales forecasts, debtor collections and payments to creditors forecasts
• Cashflow forecasts
• Income statement and balance sheet forecasts
• Breakeven analysis 

What's next...

Visit SBDC at one40william st Perth to research your industry on the IBIS World reports

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