Business Names

In an increasingly competitive world it is important you select a name for your business that has impact, is memorable and distinguishes your product or service from your competitors. Selecting a name is an individual decision and should be given careful thought because you will need to live with your choice for a long time.

Step 1: Selecting the right business name

A good business name will distinguish your business from others, tell people what your business does, be memorable, easy to spell and fairly short. You can use your personal name or a descriptive one. Read more...

Step 2: Is my selected business name available?

Make sure that nobody else is using the business name you want to use or something similar. Using someone else's registered name or similar can have significant legal implications and can be expensive to fix. You also want to make sure your name is original so that you stand out in the market. Read more...

Step 3: How do I register my business name?

Now that you've found the perfect name and checked that nobody else is using it, it's time to register. There are four types of registration to consider: business name, domain name, trade mark and company name. The registration you choose will depend on your business structure and what you want your business to achieve. Read more...

What's next...

Related Information

Business Brief to download:
Name of the Game

Checklist to download:
Business Starters Checklist

Workshops

Our free BizBasics workshop will guide you through all the steps involved with establishing and running your own business.

Books

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