The small business specialists
Phone: 13 12 49
A new national business names registration service has replaced the state/territory systems, so that businesses only need to register their name with the single register nationally.
The national business names registration service started on 28 May 2012 and is administered by the Australian Securities and Investments Commission (ASIC).
A good business name will distinguish your business from others, tell people what your business does, be memorable, easy to spell, and fairly short.
Think about what message your name conveys about your business. What does it tell your customers? Will they know what your business does?
You can either use your personal name, or a descriptive name.
Using your own name is the simplest option to choose and there is no requirement to register it in Australia.
If you decide to use a descriptive name you will need to register the name with ASIC. It costs:
Descriptive business names can immediately tell your customers what you do. Combining personal names with descriptive terms is a commonly used technique and can differentiate your business from others.
First, think about which words describe your business. For example, if you're starting a dog washing business, related words are: puppy, canine, man's best friend, pet, bath, shower or pamper.
When you have your list of words, talk to family and friends and check the thesaurus to find synonyms such as bow-wow, fido, flea bag, pooch, clean, shampoo and scrub.
Then start combining words to create something that's catchy. Finding words which have a similar consonant or vowel sound, such as "Pampered Pooches", are easier to remember. Other combinations of words which rhyme or personify your business can also work well.
Your name is a key part of marketing your business. It says a lot about your business so it's worth putting the effort in to get it right. Ask yourself the following questions: