Business Names

In Australia, a business name is simply a name or title under which a person or entity conducts a business.

A new national business names registration service has replaced the state/territory systems, so that businesses only need to register their name with the single register nationally.

The national business names registration service started on 28 May 2012 and is administered by the Australian Securities and Investments Commission (ASIC).

This program will reduce red tape, save time and cut costs for businesses.

Step 1: Selecting the right business name

In an increasingly competitive world it is important you select a name for your business that has impact, is memorable and distinguishes your product or service from your competitors. Selecting a name is an individual decision and should be given careful thought because you will need to live with your choice for a long time. Read more...

Step 2: Is my selected business name available?

Make sure that nobody else is using the business name you want to use or something similar. Using someone else's registered name or similar can have significant legal implications and can be expensive to fix. You also want to make sure your name is original so that you stand out in the market. Read more...

Step 3: How do I register my business name?

Now that you've found the perfect name and checked that nobody else is using it, it's time to register. There are four types of registration to consider: business name, domain name, trade mark and company name. The registration you choose will depend on your business structure and what you want your business to achieve. Read more...

What's next...

Related Information

Business Brief to view:
Name of the Game

Checklist to view:
Business Starters Checklist


Our free Business Basics workshop will guide you through all the steps involved with establishing and running your own business.