The Small Business Specialists
Phone: 13 12 49
Dana Steddy has proved how resourceful and dedicated rural women can be, by developing, importing and exporting a world-class alternative to harsh chemical detergents - all from her farmhouse in Darkan.
With three of her four small children suffering from eczema and allergies, Dana needed to rid her household of chemicals that were irritating her children's skin. "Sodium Lauryl Sulphate is the main ingredient in laundry powders and it has been proven to be a skin irritant. This, along with many other harmful chemicals make up commercial laundry powders and I did not want these chemicals upsetting my children's skin or affecting the environment!"
Dana began her quest to find a product that was environmentally safe, contained no harsh chemicals, was easy to use and also economical. She discovered a Laundry Ball product in the UK that met most of her requirements but it still contained Sodium Lauryl Sulphate.
Dana liaised with an environmental chemist at Curtin University and together they reformulated mineral pellets that were toxin free. Dana also redesigned the mould of the Laundry Ball to suit the harsh Australian climate.
The very successful outcome was Dana's farm-based business EnviroCare Holdings Pty Ltd, which markets Miracle Wash Laundry Balls, and sells wholesale and retail throughout Australia. "A lot of people think that you have to be in the city to run a national business, but you don't. As long as you have the internet and the telephone, you can run your business from just about anywhere."
It wasn't an easy road to Dana's successful business today, and she is the first to admit that she's made some mistakes along the way that nearly cost her the company. "But you can't stop at the first hurdle. I ate humble pie and put the experience in my mental 'learning' file and just moved on. It's important not to lose focus or the passion for what you're doing. When plans go astray, learn from the mistake and power on, it will make you stronger in the long run".
Dana also advocates seeking out skills you don't have yourself. She had the benefit of a wise business mentor who helped guide her in the right direction, and a marketing group who inspired and motivated her. "I am also a great one for looking at people in my own line of business. I look at others who are successful and do what they do - why reinvent the wheel?"
Dana speaks at various Rural Women's Seminars throughout WA to help motivate and inspire other business woman to follow their dreams. " No matter what personal or professional barriers you are up against, remain confident and positive and you will find a solution."