The Small Business Specialists
Phone: 13 12 49
Market research is the collection and analysis of relevant information to enable you to make informed business decisions.
As a fundamental part of business planning, market research can assist you to:
Market research can be an effective tool at any point in the planning process. It may be used in investigating, evaluating, starting, developing, consolidating, diversifying or even reducing the size of your business.
While effective market research is a valuable business tool, flawed or inaccurate research may lead you to make poor business decisions.
With an ever increasing level of competition and consumers demanding more for their money, accurate and timely information has become the competitive edge needed by most businesses to survive. While you may do much of the work yourself, professional advice will minimise the risks of poor decisions.